Digitalization is among the key elements that play a role in a company’s growth. It really is more than the eradication of conventional paper and employing computers to log data – it truly is about setting up a new technique of doing business that focuses on customer satisfaction, internal communication, and the movement visit their website info. It is regarding being more efficient, gaining presence over organization spend and making decisions with accurate numbers, and connecting your complete team to a common mission that drives international growth.
It is a dynamic process that alterations the ways firms create and capture benefit in the marketplace. Additionally, it can accelerate the obsolescence of any firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive standing, firms should be constantly conscious of digitalization’s influence on their BMs and the adjacent business environment.
To explore the impression of digitalization on a firm’s BM, qualitative empirical data were gathered from 12 interviewees employed in two specific industries, motor vehicle and media. Due to the fact that both equally industries are seen as a different business models, this kind of research style allowed for a great in-depth comparison of how digitalization impacts the inspiration of the firm’s BM.
The selection interviews revealed that in the media sector, the impact of digitalization was felt the majority of clearly in relation to value creation and benefit capture aspects. This was typically due to the fact that the advertising industry areas strong focus on the customer channel, thereby causing digitalization to have an early on impact on the company’s BM.